Corporate Identity Questionaire

1) What is your business?

popcorn

2) Describe your business in one sentence

We make non-microwaveable popcorn that is user friendly.

3) Who is your target audience?

My TA is:

Teenagers, 18-25, Parents, Travelers, people that dont have microwaves

4) Who are your competitors?

No one is a competitor in the same area, however; there is normal popcorn companies.

-Orville,Popsecret

5) What makes them better/worse than your product/service?

Makes them worst: They dont have popcorn that is non-microwaveable that can still be hott and ready after its shaken

6) Do you currently have an identity? (This is more for companies that are already established and you’re just revamping the logo/corporate identity. If you have a new company or product, skip this question.)

Why is this important: If you’re an established company with a well-known logo, you may not want to deviate too extremely from it.

7) (If your answer to #6 is no, skip this question) What do you like about it and what don’t you like about it?

Why is this important? Even if you plan to change the logo entirely, it’s good to keep an inventory about what specifically worked and didn’t work about your previous design in order to inform the new one.

8) How do you want your image to be seen in two years?

We want to see the product all around the world, being used as peoples number one choice of popcorn.

9) If your company was an animal, what animal would it be and why?

Dog-worldwide for everyone and is easily able to obtain it.

10) If your company/brand was a person, who would it be and why?

Steve Carell is known for many comedy roles and he will suite the image.

11) If your company/brand was an object, what would it be?

Ice-for the transformation into another subtance

12) If your customer was a cartoon character, who would it be?

Tweety-small and yellow